HOG Presence At The Lifemate Dealers Conference 2022

It was a resourceful moment, and of course with so much fun as one of the best foreign furniture company resident in the country held its annual event at one of its biggest facilities housing a showroom and unarguably one of the biggest factory one can ever find in the country which is situated at Mowe, Ogun State.

The lifemate group which was founded in the year 2002 with the intent of re-defining the sector with the best furniture products that the country can ever boast of, and by extension to the rest of the countries within the sub-Saharan region and beyond with over 3,000 workers whom have brought about immense contributions to the image of the company over the years.

Upon HOG team arrival at the venue, and after a proper security check into the gigantic premises, we were met with high profile business men and women who came from different parts of the country. No one needed to be told which direction to ply as the aesthetic of the building which its façade was beautifully decorated depicts what the attendees would be expecting, as these dealers walked towards a usher's stand where they all acknowledged their presence.

Hence the beginning of a composite event of exhibition and a dinner night.

We started with a tour around the facility from production, operation, to procurement department which lasted for 30 minutes was really an exposé bringing to our consciousness how huge china's direct investment is in Nigeria.

This tour re-enforced the company's vision of becoming world class multi-national which has been providing customers with high quality products. The company for years has proven its capability, professionalism and technical know-how with massive capital investment on production machines of world standards as production is been done from scratch to finish through the hands of skilled workers aiding the ever demanding market of Africa's largest economy with new innovative designs of Home, Office, and Garden furniture, hence frustrating the culture of importation to reasonable level.

With the exception of wood that's sourced locally owning to the Nigeria large timber industry coming from states like, Ondo, Cross-river, Ogun, and delta State, the beauty of these efforts would have been more beneficial to the Nigeria economy better than what it is if reasonable percentage of materials used in the production process are sourced in the country. The question now is, can Nigeria afford to forgo the opportunity in creating wealth in the leather production which can attract these investors? Time can only tell.

No doubt the attendance was so encouraging as we all move back to the main hall for refreshment while the company took time to share with us the company's past and present achievements so far amidst entertaining atmosphere with sumptuous dinner as everybody unwind.

And lastly, the event was wrapped up with a raffle draw where dealers who participated had to shop for Lifemate new products to win millions in vouchers. Some who purchased multiple products had greater chances as they smile home with their prizes.

Author: Olatunji Olasehan

Olatunji Olasehan, is an educationist by profession, but currently a Merchant recruiter & Affiliate manager at HOG- Home. Office. Garden online marketplace. He just regained his long time love for writing as he expresses himself in the mood of Art that depicts his nature in a stylish manner towards appreciating his evolving environment.